Set up in 1988, this Division is the self-appointed, loyal and trusted friend
of the farmer. It is constantly in search of ways to
make agriculture sustainable and profitable especially for the small-holding farmer as well as the one who grows cotton, the riskiest crop.
With its
involvement in organic and Fairtrade movements, the Division seeks equity for the farmer and at the same time reaches out to a fast-growing customer base that chooses to use its purchasing power to positively impact the hitherto disadvantaged farmer.
The Division
pioneered the creation of a service-cum-business model to provide total support to farmers to enhance their productivity and income.
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