Set up in 1988, this Division is the self-appointed, loyal and trusted friend
of the farmer. It is constantly in search of ways to make agriculture sustainable and profitable
especially for the small-holding farmer as well as the one who grows cotton, the riskiest crop.
With its involvement in organic and Fairtrade movements
, the Division seeks equity for the farmer and at the same time reaches out to a fast-growing customer base that chooses to use its purchasing power to positively impact the hitherto disadvantaged farmer.
The Division pioneered the creation of a service-cum-business model
to provide total support to farmers to enhance their productivity and income. [more]